Tired of modern lifestyles leading to constant doctor visits, prescription medications, and invasive treatments? Struggling with bloating, chronic conditions, or stress?

Indriya Naturopathy provides a holistic, non-invasive, and drug-free approach to healing. We focus on natural therapies, prevention, and personalized treatments to address the root cause of health issues, not just the symptoms. From detox therapies and herbal remedies to stress relief and chronic disease management, we offer low-risk, highly effective treatments for conditions like diabetes, joint pain, migraines, skin issues, and more.

Discover the power of natural healing! Book your consultation today and take the first step toward a healthier, balanced life.

What do our users say about us?

In order to understand the customers, I conducted user calls and talked to customers at the Naturopathy center. In addition I reviewed our Google reviews, WhatsApp reviews and guestbook entries.

Understanding your ICP

Based on the above analysis, I will be prioritizing:

ICP 1 - Mothers of 1-2 Kids & ICP 2 - Senior Citizens because their adoption rate is moderate to high, they have a strong appetite to pay, and their TAM is significant. Additionally, their distribution potential is decent, as they rely heavily on word-of-mouth, social proof, and trusted referrals, making them easier to acquire.

Acquisition Strategy

Indriya Naturopathy is in its early scaling phase, focusing on increasing awareness, building credibility, and acquiring users who seek natural healing solutions. It aims to expand its user base through a mix of organic, paid, and referral-based channels, ensuring a holistic and sustainable growth strategy.

Channel Selection

We will be focusing on 3 key acquisition channels : Referral Program, Paid Ads and Content Loops for enhancing customer base of Indriya Naturopathy.

Indriya Naturopathy is a holistic wellness center that integrates naturopathy, Ayurveda, and modern wellness to provide non-invasive, drug-free healing. It focuses on treating the root cause of health issues rather than just managing symptoms, catering to those seeking alternatives to allopathy and long-term wellness solutions.

Key Offerings:

• Natural Therapies & Detox: Enema, Steam Therapy, Mud Packs, Shirodhara, Acupressure, Abhyanga
• Chronic Disease Management: Diabetes, Hypertension, PCOD, Thyroid, Joint Pain, Skin Disorders, Insomnia
• Personalized Healing Plans: Tailored treatments for detox, stress relief, gut health, and weight management
• Therapy Packages: Flexible plans ranging from 1 to 50 therapy sessions, ensuring long-term healing

Core Value Proposition:

• Drug-Free, Root-Cause Healing: Eliminates the need for long-term medications
• Non-Invasive & Safe Treatments: Natural therapies without harmful side effects
• Customized, Holistic Approach: Individualized plans addressing body, mind, and lifestyle
• Prevention & Long-Term Wellness: Focus on sustainable health through diet, detox, and lifestyle adjustments

Total no. of potential customers:

1. Total income tax files - 7.3 Cr
2. Active internet users - 82.1 Cr
3. Total alternative medicine users - 10 Cr
   
   Total Addressable market - 10 Cr
   Total Serviceable market is - 6 Cr
   Total Obtainable market is - 6 Lakh

ICP - Senior Citizens

Primary Channel: WhatsApp & Community Gatherings

Senior citizens prefer trusted sources and familiar communication channels, making WhatsApp and local wellness groups the best platforms for content distribution. They engage with forwarded messages, video testimonials, and expert-driven health advice from people they trust.

Content Loop Strategy

Content Brief

This ICP (Ideal Customer Profile) consists of individuals aged 55+, who often suffer from chronic pain, diabetes, high blood pressure, or digestive issues. They prefer natural healing methods but trust expert opinions and recommendations from their social circles.

Senior citizens are influenced by real-life success stories and easily share content within close-knit social networks. Their belief system aligns with traditional remedies, Ayurveda, and self-healing techniques, making trust-building a key factor in this content loop.

What This ICP is Looking For:

1. Natural Alternatives for joint pain, diabetes, and high BP.
2. Ayurvedic Herbs & Home Remedies for everyday health.
3. Testimonial Stories from seniors who successfully healed naturally.
4. Simple Lifestyle & Diet Tips that do not disrupt their routine.

Flow of Content Loop

1. Experts create content (videos, testimonials, simple remedy guides).
2. Seniors receive it via WhatsApp or community events and discuss it.
3. They share it with friends, family, and local groups to spread awareness.
4. Inquiries increase, leading to appointments and referrals for Indriya Naturopathy.

Paid Ads Strategy – ICP: Mothers of 1-2 Kids

Current Paid Advertising

Right now, Indriya Naturopathy’s ad spend is minimal, averaging ₹2000 per month, generating only one lead every two months. To scale up customer acquisition, we are allocating 70% of the budget to Instagram Ads (leveraging the high engagement of mothers on social media) and 30% to Google Ads (targeting high-intent searches for naturopathy and holistic wellness).

Instagram Ads (70% of Budget) – Primary Acquisition Channel

• Audience Selection: Target mothers aged 30-45 looking for stress relief, postpartum recovery, and natural wellness solutions.
• Campaign Objective: Increase awareness of holistic healing, stress relief therapies, and natural immunity boosters for mothers.
• Ad Type: Stories & Reels Ads
• Budget: Assuming a total ad budget of ₹100,000, Instagram Ads would receive ₹70,000.
• Ad Copy: "Moms, it’s time for YOU! Recharge with stress-relief & natural healing therapies at Indriya Naturopathy - safe, effective, and 100% natural. Book your session today!"

Ad Specifics

• Reels Ad: Showcase busy moms experiencing stress relief therapies, Ayurvedic detox, and yoga-based healing.
• Influencer Collaboration: Work with mom bloggers, wellness influencers, and family health advocates to promote a "Mom Wellness Challenge" with referral discounts.

Google Ads (30% of Budget) – High-Intent Search Targeting

• Audience Selection: Mothers searching for natural stress relief, postpartum recovery, Ayurvedic treatments, and immunity boosters.
• Campaign Objective: Capture high-intent leads from Google searches for "best naturopathy near me," "natural stress relief," and "Ayurvedic therapy for moms."
• Ad Type: Search Ads & Display Ads
• Budget: ₹30,000 allocated for Google Ads.
• Ad Copy Example: "Feeling exhausted? Recharge naturally with stress-relief therapies at Indriya Naturopathy. Safe, effective & 100% natural – Book a session now!"

Ad Specifics

• Search Ads: Target high-converting Google search keywords related to holistic healing, postpartum recovery, and Ayurvedic therapies for mothers.
• Display Ads: Retarget visitors who engaged with the website or Instagram ads but did not book a session.

Why This Split?

• Instagram (70%) – High engagement, community-driven, and strong influence from mom bloggers.
• Google Ads (30%) – High-intent audience, capturing users actively searching for natural healing solutions.
• Refined Strategy: Shift from low-spend, low-lead generation to scalable, high-converting paid ads approach.

ICP: Mothers of 1-2 Kids & Senior Citizens

AHA Moment

• Completing five therapy sessions with noticeable health improvements
• Reduced stress, better sleep, pain relief, improved digestion, or mobility
• Compliments from family or realization of long-term benefits

Referral Incentives

• Financial: Discounts on future therapies
• Community: Personalized referral codes for close circles

Who Will Be Asked for Referrals?

• Customers who complete five sessions and experience positive results
• Those who rate the program five stars

How Will Users Discover the Referral Program?

• WhatsApp messages congratulating them and introducing the referral offer
• Follow-up from care executives for guidance

How Will Referees Share the Link?

• WhatsApp and social media sharing with a message including:
• • Their image
  • A short health transformation story
  • A personalized discount coupon (limited to five)

How Will Referees Track Referrals?

• Updates via WhatsApp on coupon redemptions and available rewards

How Will We Encourage Ongoing Referrals?

• Recognition as wellness ambassadors
• Additional free therapy sessions or wellness products
• Milestone-based rewards like sponsored wellness retreats